Sales representation is
merchandise execution

a specialized profession.
Selling merchandise at events involves license acquisition, venue arrangement, staffing, on-site operations, and post-event reporting —
far more processes than what is visible on the sales floor.
We, T.O. Anoma, handle the entire merchandise sales process end-to-end,
from IP licensing and popup store design to daily sales operations and final reporting.
Six common challenges

we solve for you.
Many brands want to sell at events but lack the resources, know-how, or personnel to execute. Here is how we help.
CHALLENGE 01
License & IP Rights Acquisition
Obtaining licenses to sell anime, character, or branded merchandise involves complex negotiations with rights holders. We handle all licensing procedures on your behalf.
CHALLENGE 02
Securing the Right Venue
Finding the optimal popup location — from Shibuya109 to regional shopping malls — requires market knowledge and negotiation skills. We identify and secure the best venue for your target audience.
CHALLENGE 03
Staffing & Training
Recruiting experienced sales staff for short-term events is difficult. We provide trained personnel who understand your brand and deliver exceptional customer service.
CHALLENGE 04
Store Design & Setup
Creating an attractive popup space that reflects your brand identity requires design and production expertise. We handle everything from concept to construction.
CHALLENGE 05
Core Business Disruption
Managing event sales internally diverts resources from your main business. By outsourcing to us, your team can stay focused while we handle every detail of merchandise sales.
CHALLENGE 06
Sales Reporting & Analysis
Without proper data tracking, you cannot measure ROI or plan future events. We provide detailed sales reports, customer insights, and actionable recommendations.
Eight steps

from license to final report.
Our end-to-end process covers every aspect of merchandise sales representation — ensuring nothing is left to chance.
STEP 01
Consultation &
Needs Assessment
We begin by understanding your brand, products, target audience, and sales goals. We define the scope of merchandise sales, expected revenue, and timeline for the event or popup.
STEP 02
License &
IP Rights Acquisition
We negotiate with rights holders — anime studios, character IP owners, brand licensors — to secure all necessary licenses for merchandise production and sales at your event.
STEP 03
Venue Selection &
Contract Negotiation
Based on your target audience and budget, we identify the optimal venue — from iconic locations like Shibuya109 to regional commercial facilities. We handle all negotiations and contracts.
STEP 04
Store Design &
Construction
We design a popup space that maximizes brand impact and customer flow. From fixture selection to signage and display production, we create an environment that drives sales.
STEP 05
Product Planning &
Procurement
We plan the product lineup, determine order quantities, and manage procurement and inventory. We ensure the right products are available in the right quantities at the right time.
STEP 06
Staffing &
Staff Training
We recruit and train sales staff who align with your brand image. Every team member receives product knowledge training, customer service guidelines, and operational briefings before the event.
STEP 07
On-site Sales
Operations
On the day(s) of the event, we manage all sales operations — opening and closing procedures, inventory tracking, customer service, payment processing, and real-time issue resolution.
STEP 08
Reporting &
Analysis
After the event, we deliver a comprehensive sales report — including revenue data, customer demographics, best-selling items, and strategic recommendations for future events.
We accept both individual step requests and full end-to-end sales representation.
Who we serve —
our clients
From anime IP holders to overseas brands entering the Japanese market, we serve diverse clients with tailored merchandise sales solutions.
CLIENT TYPE 01
Anime & IP Rights Holders
Studios, publishers, and IP owners who want to sell character merchandise at events but lack retail operations expertise. We handle licensing, production coordination, and on-site sales.
CLIENT TYPE 02
Regional Brands & Manufacturers
Local manufacturers with great products but limited access to urban markets. We bring your merchandise to Tokyo and other major cities through popup stores and event sales.
CLIENT TYPE 03
Overseas Brands Entering Japan
International brands wanting to test the Japanese market through popup events. Our multilingual team handles everything from venue selection to customer service in your language.
CLIENT TYPE 04
Event Organizers & Committees
Event organizers who need a merchandise sales partner. We operate official goods stores, pop-up shops, and licensed merchandise booths within your event venue.
CASE STUDY  |  SALES REPRESENTATION
CASE 01 | ANIME POPUP EVENT
Anime Pop-up Event at SHIBUYA109
Shibuya, Tokyo / Full sales representation
Scope: License acquisition → Product planning → Store design → Sales operations → Reporting
We were entrusted with the full merchandise sales operation for an anime-themed popup event at SHIBUYA109 — one of Tokyo's most iconic fashion landmarks. From negotiating license agreements with the IP rights holder to designing the popup space, staffing the store, managing daily sales operations, and delivering post-event sales analysis, we handled the entire process end-to-end.
SCOPE OF WORK
License acquisition / Product planning & procurement / Popup store design & construction / Sales staffing & training / On-site sales operations / Sales reporting & analysis
From license acquisition to the final sales report.
We take full responsibility for your merchandise sales.
Why choose
T.O. Anoma

for sales representation.
As an event production company, we understand the entire event ecosystem. Our merchandise sales service is built on real operational expertise — not just staffing.
🔑
REASON 01
End-to-end
from license to sales
Unlike staffing-only agencies, we handle the entire process — from IP license negotiation to post-event reporting. One partner, full accountability.
🎪
REASON 02
Event production
expertise
We are event production professionals first. This means we understand venue dynamics, crowd flow, and operational systems — giving your popup store a strategic advantage.
🌐
REASON 03
Multilingual
in-house staff
Our team speaks Japanese, English, Korean, Chinese, and Italian. We serve overseas brands entering Japan and Japanese brands expanding abroad — all in-house.
🏙️
REASON 04
Prime venue
access
From SHIBUYA109 to convention centers and shopping malls nationwide, we have the relationships and negotiation experience to secure high-traffic locations.
📊
REASON 05
Data-driven
sales reporting
We don't just sell — we analyze. Our post-event reports include revenue breakdowns, customer insights, and actionable recommendations to maximize your next event's ROI.
✅
REASON 06
Proven track
record
From national government projects to anime pop-ups at SHIBUYA109, we have delivered results across sectors. Our experience translates directly into your sales success.
Ready to sell at your next event?
From a single popup store to a nationwide event tour, we tailor our sales representation to your goals.
Contact us for a free consultation and estimate.